Fierce Financial App
BRAND + PRODUCT STRATEGY & DESIGN, Website Design, Design System
An app and platform that allows people to have a full view and control of their finances by empowering them with the knowledge and ability to do so.
Most apps handle one or at most a few parts of customers finances, creating a fragmented experience across multiple apps, portals, and services. Fierce provides people with banking services, the ability to buy and sell Crypto and Stocks, and also link all their financial services, retirement, pension, and other accounts to it, including credit cards and mortgages. Plus other liabilities and assets like vehicles, jewelry and artwork. With a wholistic view of of their financial picture, personalized financial news and data, and high-yield rewards the app empowers people to become more financially literate and more control of their financial futures.
The engagement included brand strategy and design, brand/app marketing, content strategy, web and app strategy and design, design system creation, product management and front-end development.
CREDITS
Client - Fierce Financial
Agency - R/GA
Program Management & Operations - Will Frean
Creative Director UI - Matty Woodward
Creative Director UX - Gene Lu
Tom Varacchi - Design Director
ACD Design / Design Systems & Delivery - Rob Baumgartner
Sr UX Designer - Kit Coyne
UX Designer - Marcia Elisabete
Product Manager - Dushan Perara
An approachable, simple to use, non-intimidating design
With the growth of Stock, Crypto and NeoBank markets there has become a fragmented distribution of accounts, assets and experiences across multiple spot-solutions. Fierce brings digital banking, stocks, bonds, crypto, credit cards, mortgage, fractional shares, insurance, budgeting and advisor-ship into one simple, beautiful and best-in-class solution to manage all your finances in one place. Make it unique accessible and approachable, powerful yet intuitive with an interface that sets it apart from all other platforms and applications.
A brand system inspired by an empowering financial picture
The Fierce brand identity goes beyond a logo—it’s a dynamic and connected system that reflects exactly what we offer. By bringing. all your finances together, our app unlocks your full picture. Our design system is inspired by all those pieces of your financial life coming together. With a connected perspective, our users can make more confident—and empowered—decisions.
Fierce app takes a simplistic approach to organizing its sections and services
Wanting the break the mold of out-of-the-box app designs, we developed an intuitive action-based control panel within an approachable, simple to use, non-intimidating platform with a beautiful best-in-class interface.
We lift up our users at every opportunity with helpful tips and explanations, celebrating their achievements, and encouraging their curiosity
Stripping away of copy-heavy interfaces and sales language, our app takes a very simplistic approach of using cards as a way for us to communicate and prompt users into action as a way to promote more app feature uses and financial literacy.
Simple flows. Intuitive functions. Celebratory moments.
We make actionable connections for users’ financial lives, reducing ambiguity and enabling them to confidently and flexibly make effective decisions and actions.
Personalized Financial News based on one’s portfolio and purchase history
Understanding the interdependencies of one’s full financial picture and armed with relevant and useful knowledge and data empowers more confident and agile decision making.
