Aricent Future Speed

Campaign, Product Design, Content, BrandinG

We created a campaign platform, website design, and extended branding for the world’s largest R&D firm in the world. Aricent powers the biggest and best technology brands by creating the design, software, support, and component for all of their products. The problem is, that outside of the development circles, they were largely unknown. This all changed with our truly unique 360 campaig that included video, social, online content, a robust messaging matrix, and extending their branding.

CREDITS
Client - Aricent
Creative Director / UI Design / Branding - Rob Baumgartner
Creative Director / Copywriter - Jeff Watzman
Production Manager - David Urbano
Video Production - PS260

Scaleable Design System

Within the creative platform called Future Speed, we also created a design system that is organized, unique, scaleable, and recognizable. This also included a messaging matrix for each service offering, and 360 degree advertising and content campaign — all around an updated clean, color-coded, modern, and organized design system.