Intel Experience

INTEL EXPERIENCES, WEBSITE, & MOBILE APPLICATION 

In an effort to shift brand perception from a component brand to a lifestyle brand, Intel is allowing audiences around the world experience its technology in amazing ways. From partnerships with Lady Gaga at the Grammy Awards, to the NBA, to X-Games and E-sports, Intel is in the midst of a brand transformation to become leaders in creating amazing experiences using its innovation. Intel is embedding its technology in sports, gaming, music, fashion, and entertainment, allowing users to experience something fascinating and only possible with Intel technology.

CREDITS
Client - Intel
Agency - Mcgarrybowen
Group Creative Director - Marianne Besch
Creative Technology Director - Deidre Stone
Creative Director / UI Design - Rob Baumgartner
Art Director / UI Design - Ryan Sorensen 
UX Designer - Yulia Gorman 
Producer - Brian Breach
Developer - Zeeshan Mian
Developer - Brian Tobin 
Project Manager / Developer - Henry Goldwater L
Live Experience Partner - Greenlight Productions

Intel Experience & Lady Gag at the Grammy Awards

Fans were made part of the production when we gave them the ability to control lighting and coloring live by utilizing the app and their mobile device’s internal gyroscope. They were also able to control the camera which they were viewing and connect with fellow fans.

Intel Experience & E-Sports

We harnessed live player data and content with full viewing controls, giving viewers a way to experience the Intel Extreme Masters in a way they never have before. With eye tracking, pulse and heart-rate inputs, private team audio inputs, they were able to gain a deeper insights into decisions and strategies made by the professional gamers.

Intel Experience & X-Games

How cool would it be if you could point your phone at a snowboarder when they’re elevating off a half-pipe an seeing how high their vert is? Or identify the trick they’re doing? Or accurately pinpoint their speed? Well, that’s what we did for select fans at the X-games and the absolutely loved it, collecting and replaying their favorite pro moves into shareable hype-reels.

Intel Experience & NBA

Intel gave fans a way to control the way they experience the NBA like they never have before by giving them the ability to control camera angles, pause, replay and view plays with a 360 POV, and connect with other fans.